Brand Mentions
Brand Mentions covers both proactive outreach to earn coverage and the ongoing tracking of where your brand is already being discussed — including converting unlinked mentions into real authority signals.
Services
Benefits
Authority beyond backlinksMentions matter for AI citation even without a hyperlink attached.
Proactive earned coverageOutreach to relevant publications and creators in your category.
Consistency monitoringTracking whether mentions accurately represent your brand.
Link reclamationConverting existing unlinked mentions into linked ones where possible.
Who This Is For
Common Business Challenges
Mentions happening without your team's awareness
Inconsistent information being repeated across sources
Missed opportunities to convert mentions into links
Our Process
Mention and sentiment baseline
We capture where you are already mentioned across search, social, forums, review sites and AI answers — and how favourably.
Unlinked and inaccurate mention list
Two lists: mentions that should be links, and mentions that are factually wrong. Both are actionable immediately.
Reclaim and correct
We pursue link reclamation and factual corrections directly with publishers, and build presence on the sources your category is judged by.
Monitor and alert
Ongoing monitoring with alerting, so a damaging mention reaches you in hours rather than the next reporting cycle.
Engagement basics
What we need from you
- Approved brand facts and boilerplate
- A comms contact for escalations
- List of known brand variations and misspellings
The number we are judged on
Share of favourable, accurate, linked mentions across your monitored source set.
Deliverables
Brand mention monitoring setup
Outreach and coverage campaign
Mention accuracy audit
Link reclamation for existing mentions
Monthly mention and sentiment report
Expected Outcomes
Increased Brand Mentions
Higher Domain Authority
Improved AI Citation Consistency
More Earned Backlinks
Figures reflect portfolio highlights and illustrative examples. Individual results vary by business, industry, and campaign scope.
Related Case Study
What you can hold us to
- A reply within one business day, from the founder.
- A written plan — channel mix, budget and targets — approved by you before any spend.
- A live dashboard plus a monthly written read against those targets.
- Full admin access on every account, from day one.
Frequently Asked Questions
How do you find existing mentions?
Through a combination of monitoring tools and manual research specific to your category.
Can you guarantee media coverage?
No agency can guarantee placements, but we can build genuine relationships and pitch newsworthy angles.
Is this the same as PR?
It overlaps with PR but is more narrowly focused on the SEO and AI-visibility value of mentions.
Ready to Grow with Brand Mentions?
Book a free 20-minute strategy call and we'll tell you honestly whether this is the right fit for where you are.