Google Ads Management
Most wasted Google Ads budget happens in the first 30 days. We structure new and existing accounts around actual search intent, tracking the metrics that matter before scaling spend.
Services
Benefits
Intent-based structureCampaigns organized by where the buyer is in their decision, not your org chart.
Disciplined early measurementCTR and landing page conversion tracked before chasing last-click ROAS too early.
Aggressive negative keyword hygieneWeekly search term reviews that keep budget away from irrelevant clicks.
Scale only when provenBudget increases only after enough conversion volume to trust the data.
Who This Is For
Common Business Challenges
Budget wasted on low-intent broad match traffic
Automated bidding turned on before enough data exists
Unclear which campaigns are actually driving revenue
Our Process
Account and conversion audit
Before spend changes, we verify conversion tracking is accurate. Most accounts we inherit are optimising toward a number that is wrong.
Structure and query control
Rebuilt campaign structure, negative keyword architecture, and search term control so budget stops leaking into queries that never convert.
Creative and landing page testing
Ad and landing page tests run in a documented queue with defined success criteria — not changes made on instinct.
Bid to profit, not to clicks
Bidding is managed against margin-aware conversion values, and reported as cost per qualified lead and blended return.
Engagement basics
What we need from you
- Google Ads and Analytics admin access
- Your true margin or lead value
- CRM access or an offline conversion export
The number we are judged on
Cost per qualified lead or sale, and blended return on ad spend against real margin.
Deliverables
Full account audit and restructure
Intent-based campaign architecture
Weekly search term and negative keyword review
Landing page conversion tracking setup
Monthly performance reporting
Expected Outcomes
Average ROAS Improvement
Lower Cost Per Acquisition
Qualified Leads Generated
Improved Quality Score
Figures reflect portfolio highlights and illustrative examples. Individual results vary by business, industry, and campaign scope.
Related Case Study
What you can hold us to
- A reply within one business day, from the founder.
- A written plan — channel mix, budget and targets — approved by you before any spend.
- A live dashboard plus a monthly written read against those targets.
- Full admin access on every account, from day one.
Frequently Asked Questions
Should we use automated bidding immediately?
We generally recommend manual CPC for the first few weeks until there's enough conversion data.
What budget do you recommend to start?
It depends on your category's CPCs — we size it to reach statistical confidence within 4-6 weeks.
Can you take over an existing underperforming account?
Yes, account audits and restructures are one of our most common starting engagements.
Ready to Grow with Google Ads Management?
Book a free 20-minute strategy call and we'll tell you honestly whether this is the right fit for where you are.