Instagram Ads
Instagram rewards strong visual and video creative more than any other Meta surface. We build campaigns around Reels, Stories, and feed formats specifically, rather than repurposing generic creative.
Services
Benefits
Visual-first creative strategyBuilt for how people actually consume Instagram, not adapted from other channels.
Reels and Stories native formatsCreative designed for the formats driving the most reach today.
Influencer-adjacent creative styleUGC-style content that performs better than polished studio ads here.
Audience and interest targetingPrecision targeting for Instagram's younger, visually-engaged user base.
Who This Is For
Common Business Challenges
Creative that looks like an ad instead of native content
Underusing Reels despite it driving the most organic reach
Budget spread evenly instead of concentrated on top formats
Our Process
Placement and creative audit
We review how your existing creative performs by placement — Feed, Stories, Reels, Explore — because the same asset rarely works across all four.
Format-native creative plan
Creative built for each placement rather than one asset resized, with hook variants for the first three seconds.
Test and iterate on Reels
Reels-first testing at a sustained cadence, with sound, caption and pacing treated as variables rather than afterthoughts.
Attribute past last-click
We report assisted conversions and view-through, so a channel that influences purchases is not judged on last-click alone.
Engagement basics
What we need from you
- Ad account access
- Brand assets, video source files and usage rights
- A creator or spokesperson if the plan needs one
The number we are judged on
Cost per qualified action, with assisted conversions reported alongside last-click.
Deliverables
Instagram-native creative testing
Reels and Stories campaign builds
Audience and interest targeting setup
Influencer-style creative sourcing
Monthly performance reporting
Expected Outcomes
Average ROAS Improvement
Higher Engagement Rate
Lower Cost Per Acquisition
Increased Reach on Reels
Figures reflect portfolio highlights and illustrative examples. Individual results vary by business, industry, and campaign scope.
Related Case Study
What you can hold us to
- A reply within one business day, from the founder.
- A written plan — channel mix, budget and targets — approved by you before any spend.
- A live dashboard plus a monthly written read against those targets.
- Full admin access on every account, from day one.
Frequently Asked Questions
Do you produce video creative for Reels?
We can source and direct UGC-style content, or work with creative you already have.
Is Instagram better than Facebook for our brand?
It depends on your audience and product — we can test both and show you the data.
How fast can we see results?
Early signal in 1-2 weeks; meaningful optimization data by week 4.
Ready to Grow with Instagram Ads?
Book a free 20-minute strategy call and we'll tell you honestly whether this is the right fit for where you are.